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NYC Focal is a New York City-market research recruiting firm that helps businesses connect with savvy consumers for valuable insights and feedback.

We specialize in finding respondents who are knowledgeable and engaged with the products and services they use. Our team of expert recruiters work closely with our clients to understand their research needs and design projects that deliver valuable and actionable results. Whether you’re looking to improve a product, enter a new market, or understand consumer behavior, NYC Focal is here to help.

With our extensive network of savvy consumers, we can help you get the insights you need to make informed decisions and drive growth.

Our Respondents

We find authentic, creative, thoughtful people to participate in our studies, who are "a cut" above the rest. Our team routinely communicates with respondents to achieve high show rates. We thoroughly screen to book great respondents who are the right fit for each and every project. We are creative "think outside the box" recruiting!

Local NYC in person or Nationwide Virtual

We specialize in recruiting for a combination of digital and in-person research modes such as Focus Groups, In-Depth Interviews, Ethnographies, Shop-A-Longs, Home Usage Test (Product Placement), Online Bulletin Boards & many different customized studies Nationwide.

Diverse Database

We are passionate about people! We make an exceptional effort to include people of all ages, genders and ethnicities nationwide.

Based in New York City

New York City is known for its large, diverse, and highly engaged population, making it a prime location for conducting market research. Being an NYC-based firm, coupled with our large network, allows us the unique opportunity to gather valuable insights from a carefully selected target audience. Additionally, the abundance of meeting spaces in NYC allows for convenient and efficient set-up of focus groups and other research activities. With the fast-paced atmosphere of the city, it's no surprise that many of our studies are fully booked in a "New York minute.”

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